They've done a deal with veteran TV-hawkers the Home Shopping Network to package sets of their books for sale on the programming lineup. For about $25 and free shipping, you get six novels and you can choose from a Historical, Paranormal, or Contemporary lineup.
If you think of home/TV shopping as being the domain of blue-haired retirees, I've got a couple of things for you to think about. First of all, blue-haired retirees are an extraordinarily important consumer groups for commercial fiction. Without them we're all, frankly, screwed. and secondly, try this on for size: HSN is on the top-ten list of e-commerce sites based on traffic. I don't need to tell you that's a hell of a lot of clicks.
I have two friends whose books are featured in the initial offering: Monica Newcomb (HOT ON HER HEELS) and Inara Lavey aka Dana Fredsti (RIPPING THE BODICE).