Wednesday, September 16, 2009

Ravenous On HSN - Genius

You have to hand it to the ladies of Ravenous Romance, a new e-/print publisher of romance and erotica titles.

They've done a deal with veteran TV-hawkers the Home Shopping Network to package sets of their books for sale on the programming lineup. For about $25 and free shipping, you get six novels and you can choose from a Historical, Paranormal, or Contemporary lineup.

If you think of home/TV shopping as being the domain of blue-haired retirees, I've got a couple of things for you to think about. First of all, blue-haired retirees are an extraordinarily important consumer groups for commercial fiction. Without them we're all, frankly, screwed. and secondly, try this on for size: HSN is on the top-ten list of e-commerce sites based on traffic. I don't need to tell you that's a hell of a lot of clicks.

I have two friends whose books are featured in the initial offering: Monica Newcomb (HOT ON HER HEELS) and Inara Lavey aka Dana Fredsti (RIPPING THE BODICE).

There are lots of things that I think Ravenous could do a lot better. This is in no way a blanket endorsement of their practices, titles, etc.. However, in this publishing climate, I think that ingenuity ought to be rewarded, so a big congrats to the team and I wish RR/HSN great sales!


Dana Fredsti said...

I have to say, Sophie, I was (and am) thrilled at the HSN deal, especially since my book was one of the ones included. Thanks for your good wishes and for your post!

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